Search Engine Optimisation

SEO maybe the current buzz word, but there is no denying the opportunities available with organic search.

Ranking no.1 on the major search engines is the most cost-effective way to attract potential customers for your products or services. Search engines are increasingly the first port of call for people researching a purchase, and top ranking sites receive the highest proportion of clicks.

What is SEO?

SEO is an acronym for Search Engine Optimisation. It is a process by which a website is tweaked to ensure maximum performance in the search engine results pages (SERPS).

In reality, SEO is really a collection of sub-disciplines and these skills are categorised into two main groups - onsite SEO and offsite SEO.

Onsite SEO

Onsite search engine optimisation is a process by which your website is structured to obtain maximum benefit in terms of rankings. We ensure all your content is properly categorised and grouped into relevant themes, and we create an internal linking policy to ensure your most important pages are given the credit they deserve. 

We perform in depth keyword research to target relevant searches and apply this keyword data to your copywriting. Where necessary, we'll also suggest new content which will increase the chance of attracting visitors to your website.

Our optimisation process is incredibly detailed and if we think you're missing a trick, no matter how small - we'll let you know about it.

Overall, the main aim of the onsite process is to ensure your content is presented in a way that the search engines will like. See our section on site audits for more information.

Offsite SEO

Offsite SEO involves promoting your website through external channels. it includes services such as link building, social media marketing and online PR.

A good backlink profile is critical to rankings success and we can help you to increase the number of sites linking to you. Make sure you read our section on link building and in particular our page on campaign tracking (which really sets us apart from our competition).

More about our SEO services

• Packages to suit all sizes of business. 
• Local search marketing packages available.
• Realtime campaign tracking provided free of charge.
• Daily rankings monitoring.
• Consultancy and training available.
  

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