Fri 9 Mar, 2007
We've just completed a nice little email marketing project which involved a personalised email which directed the reader to a personalised website. Although it sounds complicated it's actually pretty straight-forward and every time we've tried this the feedback has been great.
From the readers perspective you've spent a lot of time on them. The enticing email leading them to their own website is a real draw and seems to get a much higher percentage of clicks than the usual 'Click here to view our website' approach. You're talking directly to them and only them.
Using a database and some simple scripts it's easy to customise the information presented by the website to target different users, making the content more relevant to them and therefore giving you a better chance of selling your products or services. By using subdomains (like johnsmith.acopic.co.uk) it's possible to give the impression that the site really is just for the reader.
If you'd like to find out more about this technique just email us at hello@acopic.co.uk.